Set your privacy now

It is important to us that you can move around our site safely and anonymously. Personalized advertising is less annoying because it relates to your interests and your usage behavior. You can decide for yourself which of our advertising partners you would like to receive advertising from and which not. We and third parties use cookies and similar technologies on our website to collect and use personal data (e.g. device IDs). To make sure that no advertising banner annoys you, you should activate all controls. You can correct the settings at any time:

§1 responsible body

Responsible body for the collection, processing and use of your personal data within the meaning of the Federal Data Protection Act

§2 personal data

Personal data is information about factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name when you register, your e-mail address and all the data that you provide to us when registering for our services, when creating your user account and when using the services.

This does not include statistical data that we collect when you visit our website, for example, and that cannot be linked to your person. For example, these are statistics about which pages of the offered content are particularly popular or how many users visit certain pages of the content.

The use of personal data by us takes place only within the framework of these provisions and is based on the provisions of the EU General Data Protection Regulation, the Federal Data Protection Act and the Telemedia Act. All data protection regulations are strictly observed.

§3 collection and processing of personal data, revocation

gutefrage uses the collected data for the following basic purposes, although not all data is actually used for all purposes:

Gutefrage uses the personal data stored in your user account (inventory data) to establish and manage the user relationship.

Gutefrage uses the data on your use of the service (usage data) for technical processing and, if necessary, billing for the use of the service.

When you visit our website, our web server temporarily collects and stores technical information (so-called log files) that your browser transmits to us: the domain name or the IP address of your computer, the client’s file request (file name and URL), the http response code and the website from which you are visiting us. The data collected is used for data security purposes, in particular to defend against attempted attacks and to stabilize operational security, and for statistical evaluations. They will be deleted or anonymized after 21 days at the latest. In the case of anonymization, the IP addresses are changed in such a way that the individual details about personal or factual circumstances are no longer or only with a disproportionately large amount of time, Costs and labor can be assigned to a specific or identifiable natural person. The log files are neither used to create individual user profiles nor passed on to third parties.

Information on the data stored in cookies can be found in section 6.

When using our services, you can upload content to the platform (content data).

In addition, we and our partners may evaluate usage profiles under a pseudonym (which cannot be merged with the data in your user account) for advertising, market and opinion research and to improve the service (pseudonymised usage data), unless you are under your statutory right Have made use of objecting to this use of your data. Such usage profiles are generated, for example, by means of so-called cookies (see also section 6). By analyzing and evaluating this information, it is possible for us to improve our website and our services, as well as to make our advertising more useful and interesting for you.

You agree that gutefrage may use the data you have provided and other information stored about your user account, as well as pseudonymised usage data, in order to present you with personalized advertising and / or special offers and services (e.g. through newsletters or emails with an advertising character).

You consent to us processing and using your personal data for market and opinion research for our own purposes. 

You can revoke your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation. Please note that an objection to the use of data may result in the termination of your user account.

§4 email and newsletter

4.1 Registration by email

A valid email address is required to create a user profile on gutefrage. In order to check, in compliance with the legal regulations, whether you are actually the owner of the specified e-mail address, we collect information that enables such a check. To do this, we use the double opt-in procedure, in which you will receive a confirmation link to the email address you provided after creating your profile. Your profile is only activated after you have confirmed your email address. The data collected in this context are used to send and receive e-mails and will not be passed on to third parties.

If the e-mail address you have stored in your user profile is a temporary e-mail address, or if it is no longer valid over time, we reserve the right to change your user profile without prior warning Clear.

4.2 Automatic messages about transactions

If you use certain functions on gutefrage, we will send you automatically generated notifications by e-mail, for example to inform you about new answers, new comments or your successes on gutefrage. You can manage some of these mail notifications, such as compliments, friend requests or questions about subscribed topics, in your profile settings.

4.3 Newsletter

We use the so-called double opt-in procedure to verify your e-mail address for sending subscribed newsletters, ie we will only send you a newsletter by e-mail if you have expressly confirmed to us beforehand activate the newsletter service. You will then receive a notification e-mail in which we ask you to confirm that you would like to receive our newsletter by clicking on a link contained in this e-mail. 

We will not make your personal data, which we process for sending the newsletter, available to third parties.

If you no longer want to receive a newsletter from us later, you can unsubscribe at any time with future effect by deactivating it in the profile settings OR you can object to this at any time. Of course you will also find an unsubscribe link in every newsletter.

§5 forwarding of data

gutefrage will only pass on your personal data if: 


  • the transfer to processors is necessary for the purpose of implementing the user relationship. The data passed on in this way may only be used by our service providers to fulfill their task. Any other use of the information is not permitted and is not carried out by any of the service providers entrusted by us.
  • we are legally obliged in exceptional cases to transmit data to a requesting government agency.

 In addition, we do not pass on any data to third parties unless you have given your express consent.

5.1 Consent Management

In order to guarantee the requirements of the General Data Protection Regulation (GDPR) and to provide you as a user with the highest level of transparency, we participate in the Transparency & Consent Framework (TCF) from IAB Europe and are subject to its specifications and guidelines. For this we use the consent management platform (CMP) from Sourcepoint Technologie Inc., 228 Park Ave S # 87903, New York 10003-1502, USA (“Sourcepoint”) as a processor. As part of the IAB Europe Transparency & Consent Framework, Sourcepoint is listed under identification number 6. Sourcepoint’s CMP enables you to give us self-determined consent to the processing of your data in accordance with data protection regulations and to revoke it at any time. You can also object to data processing,

You can find an overview of your setting options, the purposes and involved third parties above in the section “Set your privacy now”.

Further information on data protection and the Sourcepoint CMP can be found on the website

You can also find out more about the Transparency and Consent Framework (TCF) on the IAB Europe website:

§6 Cookies

gutefrage uses cookies to make visiting our website attractive and to make it easier for you to use certain functions. These are small text files that are stored on your hard drive or temporary memory and that save certain settings and data for exchange with our system via your browser.

Most of the cookies we have saved are deleted at the end of the browser session (so-called session cookies). In this way we can optimize our website, improve content or personalization and simplify use. Session cookies are cookies that are only stored on your computer for the duration of an Internet session and are required, for example, to process a purchase.

Other cookies remain on your hard drive and enable us to recognize your computer on your next visit (so-called permanent cookies) and thus to simplify personalization and registration services on your next visit. In particular, these cookies enable you to enter certain information, such as your password when logging in, only once and not have to repeat it over and over again. These cookies are valid for 6 to 24 months.

Cookies do not cause any damage to your computer and do not contain any viruses.

Most browsers accept cookies by default. You can allow or prohibit temporary and permanent cookies independently of one another in the security settings of your browser. If you deactivate cookies, certain features on our website may not be available to you and some websites may not be displayed correctly.

Third-party providers may also store cookies on your device via our website. You can prevent these cookies from being set by deactivating the acceptance of cookies by third-party providers in your internet browser.

Only pseudonymous data is stored in the cookies we use. When the cookie is activated, an identification number is assigned to it and your personal data is not assigned to this identification number. Your name, your IP address or similar data that would enable the cookie to be assigned to you are not stored in the cookie. Based on cookie technology, we only receive pseudonymous information, for example about what content has been accessed, etc.

§7 usage analysis of gutefrage

Use of Google services

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transferred to a server operated by Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

If your IP address is collected using Google technologies, it will be shortened by activating IP anonymization before it is saved on Google’s servers. The full IP address will only be sent to a Google server and shortened there in exceptional cases. Unless otherwise stated for the individual technologies, the data processing takes place on the basis of an agreement concluded for the respective technology between jointly responsible persons in accordance with Art. You can find more information about data processing by Google in Google’s privacy policy .

Google Analytics

For the purpose of website analysis, Google Analytics data (IP address, time of visit, device and browser information as well as information about your use of our website) are automatically collected and stored, from which usage profiles are created using pseudonyms. Cookies may be used. As a matter of principle, your IP address will not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google.

For the purpose of optimized marketing of our website, we have activated the data release settings for “Google products and services”. In this way, Google can access the data collected and processed by Google Analytics and then use it to improve Google services. The data release to Google within the scope of these data release settings takes place on the basis of an additional agreement between those responsible. We have no influence on the subsequent data processing by Google.

We also use the extension function of Google Analytics Google Optimize to create and carry out tests.

For web analysis, the extension function of Google Analytics Google Signals enables so-called “cross-device tracking”. If your internet-enabled devices are linked to your Google account and you have activated the “personalized advertising” setting in your Google account, Google can generate reports on your usage behavior (in particular the number of users across all devices), even if you change your device. We do not process personal data in this respect, we only receive statistics based on Google Signals.

For web analysis and advertising purposes, the extension function of Google Analytics, the so-called DoubleClick cookie, enables your browser to be recognized when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website activity.